Low Competition Hours
Quiet Hours - Loud Results
Waking up at 5:30 AM every day—even on weekends—might seem obsessive to some. Others say it sacrifices too much sleep, and they’re not wrong. But those same people won’t think twice about staying up past midnight, drinking themselves numb, and waking up worse for it. The very people they call overzealous are the ones quietly using that time to improve themselves. There is no monopoly on discipline. I’d say the same for night owls. The ones who clock out of their 9 to 5’s and clock into their 5 to 9’s. Whether you rise early or stay up late, what matters isn’t the clock—it’s the clarity. The commitment. The quiet.
For the early riser, it means: a quiet time to brew coffee, a warm breakfast, less traffic, fewer people in the gym, and a quiet commute in the transit.
For the night owls, it means: fewer people in the gym, fewer people in the street, less traffic and an opportunity to utter the cringey-but-true mantra: “While everybody sleeps, I’m grinding.”
Whether you're grinding at dawn or midnight, what matters isn’t the clock, what you’re really creating is focus. Where no one is watching. That’s when your work gets better. That’s when your thoughts deepen. It’s not running away from society, nor avoiding competition but rather looking for pockets of low competition, which then becomes an avenue for success.
This applies to more than just routines. It applies to your career, your path, your ideas. A space becomes a niche because of its potential to transform ideas into opportunities. And while it’s common to be in one, opening a new and creating your “niche” will create a pocket of low competition. The narrower you go towards a field the deeper focus you get.
Yes, people will be drawn to the latest fascination and fads, and it’s never wrong to adhere to or follow trends - but always remember to be true to yourself. Virality will feel like validation. But following what's hot often leads to watered-down versions of other people's work. Be careful not to lose your voice trying to mimic others. Be rooted in what you care about. Even if it takes longer, authenticity will last, and cream always rises.
No matter how polished a bad product is—eventually, people will catch on. No matter how much you cover shit, it will always smell.
Excellence does not always show itself, unless you know where to look; it’s often hiding in the obscure edges of the crowd. There’s a plethora of content being produced but usually, consumers pick and choose the product their mind only comprehends. Eventually, game will always recognize game.